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How is Stäubli?

May 15, 2024


Stäubli launches new image film "How we are"

Stäubli, a global leader in industrial and mechatronic solutions, just launched its brand-new image film, "How we are". The film is a core element of the Group’s ongoing brand development, showcasing the company's people and unique strengths across its four Divisions: Electrical Connectors, Fluid Connectors, Robotics and Textile.

“Our new image film helps us expand our Stäubli brand by directly linking our expertise with our outstanding people,” said Gerald Vogt, CEO at Stäubli Group. “At Stäubli, we take immense pride in our solutions, but it is our employees that make us how we are and set us apart. So, it was high time to put our people into the spotlight, too!”.

In keeping with our passion for innovation, we use innovative film styles, combined with positive images and surprising twists. To create the film, we partnered with the strategic communications consultancy Hill & Knowlton Germany and Amsterdam-based production company Soda. The collaboration has resulted in a visually stunning film that showcases authentic footage from Stäubli Units across Europe, China and the US. The film features three main actors, as well as Stäubli employees.  

We are thrilled to share our new film with our customers, business partners and talents. It is a testament to the expertise and dedication of our employees showcasing what makes Stäubli special and how our people help us reach our vision: to make work easy and safe.

Stäubli has a rich history dating back to 1892 and has since expanded to Business Units in 28 countries and 15 industrial production sites with more than 6,000 employees serving customers who aim to increase their productivity in many industrial sectors. Originally founded as a small workshop in Horgen/Zurich, Switzerland, today Stäubli is an international Group headquartered in Pfäffikon, Switzerland.