D'Decor, India's leading manufacturer of curtain and upholstery fabrics

India is known as the land of innovative textiles and among its many success stories, D’Decor stands out as India’s largest manufacturer and exporter of curtains and upholstery fabrics and third largest in the world.  Founded in 1999, the company has grown into a global brand with an annual production of 45 million meters of fabric and sales reaching $250 million. This remarkable journey is powered by a clear vision: partnering with the right technological innovator. That’s where Stäubli comes in and plays a major role.

The challenge: staying competitive in a rapidly evolving weaving market

Over the decades, D’Decor has faced evolving challenges, from competing with global players to adapting to the dynamic Indian economy. To stay ahead, D’Decor continues to combine innovation and flexibility to meet diverse customer demands. Throughout these years, Stäubli has provided the technological edge needed to support D’Decor’s ongoing growth and success.

Customer benefits

  • Higher productivity, flexibility and precision thanks to advanced Stäubli weaving solutions designed for high‑volume home textile weaving.
  • Reduced spare‑parts costs and stronger ROI over the machine’s lifecycle, with durable performance and low long‑term operating costs.
“Facing challenges is the calling card of the future. Staubli understands the intricate needs of the booming economy, the ever-evolving market throws up many challenges and Staubli takes technological strides to meet the challenges of the future.”

Sanjay Arora,
Managing Director of D’Decor Exports

Meeting D’Decor’s complex needs with Stäubli’s cutting-edge weaving machinery

The booming textile market demands flexibility, speed, and reliability. Stäubli recognizes these needs and provides D’Decor state-of-the-art machines. Nowaday, the manufacturer has invested in 300 electronic Jacquard machines, 220 rotary dobbies and 15 automatic tying machines, TOPMATIC and MAGMA, from Stäubli in its 5 production plants.

These solutions ensure key benefits:

  • High productivity and precision
  • Ease of operation
  • Unmatched flexibility for creating diverse and sophisticated designs
  • Exceptional reliability, resulting in fewer machine stoppages and reduced maintenance needs
  • Minimum downtime that prevents costly production losses

From curtains and upholstery fabrics to woven wallpapers, blinds, bed linens, and velvet fabrics, Stäubli technology empowers D’Decor to innovate continuously.

“We run 24/7 for 350–360 days a year. Some machines installed in 1995 are still running today. That’s the true testimony to Stäubli’s quality.”

Ajay Arora,
Managing Director of D’Decor Home Fabrics

Long‑term reliability delivering exceptional ROI in textile manufacturing

For D’Decor, reliability isn’t just about uptime, it’s about long-term value. Machines that perform flawlessly for decades reduce downtime, maintenance costs, and customer delays. This translates into exceptional ROI and sustainability, setting a benchmark for the industry. Moreover, even after years of continuous use, these machines retain remarkable resale value, allowing D’Decor to sell them at highly attractive prices and that’s another proof of their lasting quality and profitability.

“The standard we’re usually taught is that about 1% of the capital investment goes to spare parts. With Stäubli, we’re well below that, almost ten times lower. We’re closer to 0.1% to 0.2%. So when we make our investments, what really matters to me is how things perform ten years down the line.”

Ajay Arora,
Managing Director of D’Decor Home Fabrics

D’Decor and Stäubli – a long‑term partnership driving innovation in textile manufacturing

Together, D’Decor and Stäubli exemplify how innovation, trust, and technology can transform an industry. Over more than two decades, this partnership has grown into a true long‑term alliance built on reliability, shared vision, and mutual commitment.

Today, this enduring bond continues to drive joint success, empowering both companies to innovate, grow, and shape the future of textile manufacturing.

Solutions for this type of application

Stäubli success stories