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Success story

Improve powerful game equipment with quick couplings

Stäubli Coupling Technology improves the gaming experience through effective heat dissipation

The challenge

With the power consumption of computer graphics cards having increased significantly in recent years, it is now more important than ever to effectively manage cooling and heat dissipation in these important components. Achieving maximum performance from the graphics card is essential if the gaming experience is to be enhanced to the full. Overheating not only affects the gaming experience but it is also detrimental to the service life of the graphic cards.

The solution

When graphics card integrator Colorful set out to design their latest high-end graphics card series iGame KUDAN, the Chinese company decided that a combination of air-cooling and liquid-cooling within the graphics card module, would be the optimum solution for maximum heat dissipation.

Clearly, a coupling supplier with extensive experience in cooling within datacentre and super-computer environments would be the ideal partner for this application. Stäubli’s proven reputation within these sectors were key to the company being selected to provide the safest and most-effective solution. Stäubli's quick-release couplings feature non-spill, flush-face technology that guarantees a perfect seal during use and the connection / disconnection phase.

The result

The incorporation of Stäubli’s coupling technology within the iGame KUDAN series high-end graphics card modules plays a key role in maintaining the optimum cooling rates, ensuring not only safe operation, but extending the life of the graphics card whilst delivering the best gaming experience for the user.


Established in 1995, Colorful is now a firmly established brand with a history spanning over 20 years. The company holds the largest share of the Chinese graphics card market, and the business structure includes independent product development, production, and sales. Colorful is also a strategic partner of NVIDIA, AMD, and INTEL in China.

Since its creation Colorful has achieved numerous goals including securing the largest share of the Chinese video card market, becoming NVIDIA’s largest partner in China, and constructing a complete sales-channel system. The business has also expanded its DIY product lines, to include mainboards and electro-mechanics, in addition to graphics cards.

Further achievements include a transition from just computer parts to completed systems and solutions, and the development of a corporate vision that combines hardware and content, including games.

Today, Colorful’s product lines cover: motherboards, graphics cards, all-in-one PC’s, memory & SSD, industrial servers, computer cases, power supply’s, Hi-Fi player’s, industrial integration solutions and services, with over 24 years of experience delivering quality products garnering a stellar reputation amongst its customers.


Thermal management of high-performance gaming graphic cards.

“We chose Stäubli and there was a huge reaction in the market at the time. Their liquid-cooling quick-release couplings are not just safe but extremely easy to operate. As a Swiss brand with a history spanning 100 years, quality, performance, and reliability are at the heart of Stäubli’s DNA. In addition, they have extensive cooling experience within Data Centres and Supercomputers. This expertise and these references gave us the confidence we were looking for and Stäubli’s technology has helped to make the iGame the product it is today.”

Qin, Project manager, Colorful

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